Structured Data

Validate JSON-LD schema markup against schema.org. Detects required fields, type errors, and rich result eligibility for Article, Product, Breadcrumb, Organization.

schema.org specRich resultsRequired fields~3 seconds
This tool analyzes the single URL you enter, not your entire website.
Parsing schema…Extracting JSON-LD blocks, validating against schema.org spec.

What We Check

Every check comes with a pass/fail result and specific fix instructions.

JSON-LD Present

Your page should contain JSON-LD structured data blocks for rich results.

Valid JSON-LD

Each JSON-LD block must be valid JSON. Common errors: trailing commas, unescaped quotes, comments (not allowed in JSON).

Has Context

Every schema item needs @context: https://schema.org. This tells parsers which vocabulary to use.

Has Type

Every item needs @type (e.g., Organization, Article, Product). Without it, schema is meaningless.

Has Organization

Organization schema with name, url, logo establishes your brand identity in Google

Has Website

WebSite schema enables sitelinks search box in SERPs. Add potentialAction (SearchAction) for full benefit.

Org Logo

Organization logo (URL to image, min 112x112px) appears next to your brand in Google

Has Breadcrumb

BreadcrumbList replaces the URL in search results with a friendly breadcrumb path — improves CTR significantly.

Article Headline

Article headline is the title shown in Top Stories and other rich results. Required field.

Article Image

Article needs at least one image (URL or array). For Top Stories: 1200px+ wide images.

Article Date

datePublished in ISO 8601 format (e.g., 2026-05-06T08:00:00+02:00). Required for News articles.

Article Author

Author can be a Person or Organization. Required for E-E-A-T signals — especially YMYL content.

Product Name

Product name as it appears on the page. Required for Product rich results in shopping SERPs.

Product Image

Product image URL (or array). Required for Product rich results — without it, no rich snippet shows.

Product Offers

offers field with price, priceCurrency, availability. Triggers price + availability in SERPs.

Product Description

Product description (recommended). Helps Google understand what

Product Review

aggregateRating (ratingValue + reviewCount) triggers star ratings in SERPs — biggest CTR booster for products.

Why It Matters

Numbers that make a difference for your website.

5

Schema Types

Article, Product, Org...

CTR

Boost

Rich results in SERPs

Stars

Ratings

Product review snippets

Google

Spec

Schema.org compliant

Frequently Asked Questions

Common questions about this tool and how to use the results.

What is structured data?
Structured data is code (usually JSON-LD) that helps search engines understand your content. It can trigger rich results like star ratings, FAQs, and recipe cards.
Which schema types matter most?
Organization and WebSite for every site. Article for blogs/news. Product for e-commerce. BreadcrumbList for navigation breadcrumbs in SERPs.
Does structured data improve rankings?
Not directly, but rich results significantly increase click-through rates, which indirectly improves rankings through better engagement signals.

Ready to audit your site?

Enter your URL above and get results in seconds. Completely free.

Start Audit
Meta TagsSocial PreviewSEO AuditSitemap Validator